![]() ![]() The company spokesperson explained that the problem “resulted in some miscalibration for advertising campaigns that were focused on optimizing for certain sales objectives. Without any improvement in ad performance or campaign exposure, entire advertising budgets have, in some instances, been depleted in a matter of hours. Many noticed a sharp increase in their charges that went beyond the caps imposed on their campaigns. ![]() Despite the company’s promise to follow its “normal refund process,” little information has been provided about the root cause of the problem.Īdvertisers who were impacted by the bug have voiced their displeasure with Facebook and Zuckerberg’s silence. “A technical issue that has now been resolved caused ad delivery issues for some advertisers,” a Facebook spokesperson confirmed. The problem occurred just days after Mark Zuckerberg started his third round of layoffs in six months. This resulted in losses of between hundreds of dollars and hundreds of thousands of dollars. Some advertisers were charged more than double the amount agreed upon as a result of the bug, which primarily affected ad delivery on Facebook and, to a lesser extent, on Instagram. Mark Zuckerberg surrounded by guards ( Chip Somodevilla /Getty) ![]()
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